CAPABILITES
CAPABILITES |
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| We spend your money as if it were our own, planning the most efficient and effective media schedules. We’ve helped both new and established companies define their market, identify the demographics of their target audience and evaluate market trends. From this research, we design a marketing plan which includes goals, strategy, rationale and a system for evaluation. We then explore all possible media outlets for delivering your message. But our job is not over when the buy is complete. Through posting, we ensure that your schedules ran as ordered, with no mistakes. Each quarter, AdMedia analyzes the program ratings to determine the delivery of the buy. We demand compensation for under-delivery. Where available, AdMedia compiles competitive spending reports to give you a fair idea of what your competitors are doing and to keep you abreast of market activity. We’ve invested in the best resources available: Marketing Resources Plus, Smart Plus, Nielsen Television Ratings Data, Arbitron Radio Ratings Data, Print Circulation Data, The Media Audit, and Scarborough Qualitative. In addition, our entire team is completely computer integrated so that your buys are completed with speed and accuracy. AdMedia provides a variety of services that reach above and beyond the normal media buying service. We can have your spots tagged, dubs made, and distribute creative materials to the media. AdMedia has implemented very successful promotions for our clients. From television coverage of an event (as part of a buy) to large community service promotions that give maximum exposure, AdMedia negotiates promotions as part of a buy whenever possible. |